The target persona for JukeBox Children's Boutique is adult women ages 25-40. The women in my target persona is a female mother who has a large following on social media. They are business owners and social media influencers. These women also have a bachelor's degree and a starting salary. She is married with children and wants the best clothing to fit her children's lifestyle. Living in Charleston, her aesthetic is "Costal Grandmother" and her children are dressed in this aesthetic as well. She is a fashion enthusiast and enjoys an aesthetic lifestyle.